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About RITUANA
What is RITUANA?
RITUANA is a ceremonial matcha brand. We source from specialty tea producers in Japan and offer a small, considered range, each made for the quiet practice of preparing a bowl.
What makes RITUANA different?
We keep to ceremonial matcha, sourced from specialty tea producers in Japan and held to one standard. Each addition meets the same standard before it earns a place in the range. What we make, we return to.
How do I contact RITUANA?
Reach us through our contact form. We reply within a few business days.
The Matcha
What is matcha?
Matcha is finely ground green tea, grown in shade before harvest. Unlike steeped tea, the whole leaf is whisked into water, so you drink all of it.
Where is your matcha sourced from?
Our matcha comes from specialty tea producers in Japan. We work with a small number of them, chosen for the character of their matcha rather than the scale of their production.
What is “ceremonial grade”? Is RITUANA ceremonial?
“Ceremonial grade” is a Western marketing term, not a regulated standard in Japan. We use it sparingly. Our matcha isn’t built to be a latte ingredient first. Every one meets a simple bar: whisked with just water, it holds up as real matcha. How you choose to drink it — thin, in milk, however you like — is up to you.
Is your matcha vegan?
Yes. Matcha is simply ground tea leaves — no animal products of any kind.
Is your matcha gluten-free?
Our matcha is 100% ground tea leaves with nothing added, and none of its ingredients contain gluten.
How much caffeine is in a serving of matcha?
Matcha contains caffeine — it’s the same tea plant as green tea, prepared as whole leaf rather than steeped. We don’t publish exact figures, since the amount varies naturally by leaf, harvest, and how you prepare it. Prefer a milder cup? Start with a little less powder and adjust to taste.
How to Prepare
How do I prepare matcha?
Sift two grams into a warmed bowl. Add a little water, around 175°F, and whisk briskly until a fine foam forms. Top with more water to taste.
What’s the ideal water temperature?
Around 175°F, or 80°C. Avoid water at a full boil, which can turn the cup bitter.
What serving size do you recommend?
Two grams, about one teaspoon, for a standard bowl. Four grams for a thicker, koicha-style preparation. Adjust to your own taste.
Storage & Shelf Life
How should I store my matcha?
Keep it sealed, away from light, heat, and air, in a cool dry place. Matcha takes on aromas easily, so a closed tin in a cupboard serves it best.
How long does matcha stay fresh after opening?
Use it soon after opening — matcha begins to soften in color and aroma from the moment air reaches it. We’d rather you enjoy it at its best than hold to a fixed number of weeks.
What’s the unopened shelf life?
About two years from the date it was packed. You’ll find the “BEST if Used by” date on the base of each tin.
Orders & Shipping
Where do you ship?
We ship across the United States, including Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands. We don’t currently ship to Guam, American Samoa, or the Northern Mariana Islands. We don’t currently ship internationally.
How much does shipping cost?
Within the contiguous United States, shipping is free on orders of fifty dollars and above, and seven dollars below that. Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands ship at eleven dollars, regardless of order size.
When will my order ship?
Orders typically ship within five business days, regardless of destination. We ship via tracked carrier — once it’s on the way, you can follow its progress using the tracking link in your shipping confirmation email.
How do I change my shipping address?
We ship to the address entered at checkout, so please confirm it’s correct before placing your order. Once your order has begun processing, we’re not able to change the shipping address.
How do I track my order?
A shipping confirmation with tracking follows by email once your order ships. You can also find it in your account.
My tracking hasn’t updated. What should I do?
Tracking can pause for a day or two in transit, especially over weekends, and usually resumes on its own. If it stays still well past the expected delivery window, reach us through the contact form within seven days of the expected delivery date and we’ll look into it with the carrier.
What if my order arrives damaged or incorrect?
Please see Returns & Refunds below for how to report it.
Returns & Refunds
What’s your return policy?
Due to the perishable nature of ceremonial matcha and our commitment to food safety, all matcha sales are final — whether opened or unopened. Should your order arrive damaged, defective, or incorrect, contact us within seven days of delivery and we’ll work with you to make it right.
How do I report a problem with my order?
Reach us through our contact form within seven days of delivery. We may ask for a photo of the affected item. We’ll work with you to find the right resolution.
Account
How do I create or access an account?
Choose the account icon at the top of any page. You can sign in, or create an account in a moment.
What payment methods do you accept?
Major cards, Shop Pay, Apple Pay, and Google Pay.
Still have a question? Reach us through our contact form.