Privacy Policy

RITUANA respects the privacy of every person who visits our website. This Privacy Policy describes the personal information we collect, how we use and share it, and the choices and rights available to you.

This policy applies to rituana.com and to purchases made directly through this site. RITUANA ships only within the United States. Sales through Amazon and wholesale channels are governed by separate terms.

1. Information We Collect

We collect personal information that you provide to us, that is generated through your interactions with our website, and that we receive from service providers who help us operate our business.

Information you provide. When you place an order, create an account, contact us, or subscribe to our email list, we collect identifiers and contact details such as your name, shipping address, billing address, email address, and phone number, along with information about your purchase. You may also shop as a guest without creating an account.

Information generated through your use of our website. As you browse rituana.com, we collect information such as your IP address, device and browser type, referring URLs, the pages you visit, and the time you spend on each page. This information is collected through cookies and similar technologies described in Section 6.

Information from third parties. Payment processors transmit transaction confirmations to us; carriers provide delivery status; analytics and advertising partners provide aggregated insights about how our website is used.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will delete the information promptly.

2. Sensitive Personal Information

RITUANA does not collect sensitive personal information as defined under the California Privacy Rights Act, including Social Security numbers, driver’s license numbers, government identifiers, precise geolocation, racial or ethnic origin, religious beliefs, biometric identifiers, health information, or information about sexual orientation. Account credentials such as usernames and passwords are collected solely to operate your account and are stored using industry-standard security measures.

3. How We Use Information

We use the personal information we collect to:

• Process and fulfill orders, including shipping, returns, and customer support;
• Manage subscriptions and recurring orders for those who choose them;
• Communicate with you about your orders and respond to inquiries;
• Send marketing communications by email, where you have opted in;
• Operate, maintain, and improve our website and services;
• Detect and prevent fraud, abuse, and security incidents;
• Comply with legal obligations and enforce our terms.

We do not use automated decision-making technology that produces legal or similarly significant effects on you.

4. How We Share Information

We share personal information with the categories of third parties described below. We do not exchange your personal information for monetary consideration.

Service providers that help us operate our business, including our e-commerce platform (e.g., Shopify), email marketing service (e.g., Klaviyo), subscription management (e.g., Seal Subscriptions), payment processing (e.g., Shopify Payments), shipping carriers (e.g., USPS, UPS), web infrastructure (e.g., Cloudflare), and mail handling (e.g., iPostal1).

Analytics and advertising partners such as Google (Google Analytics 4) and Meta (for audience-building purposes). When information is shared with these partners through cookies and similar technologies, this activity may be considered “sharing” or “cross-context behavioral advertising” under California’s CPRA and similar state laws. You may opt out as described in Section 7.

Legal and protective disclosures when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, property, or the safety of our customers and the public.

Business transfers. In the event of a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, personal information may be transferred to the successor entity. We will reflect any such change in this policy.

Some of our service providers may process information outside California or outside the United States.

5. How Long We Retain Information

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods generally fall within the following ranges:

• Order and transaction records: typically up to seven years to comply with tax and accounting requirements;
• Customer accounts: while your account remains active, plus a reasonable period after closure to address disputes and prevent fraud;
• Marketing email subscribers: until you unsubscribe, plus a brief period to honor the unsubscribe request;
• Website analytics: typically up to twenty-six months in aggregated form;
• Customer support correspondence: typically up to three years from last contact.

Actual retention periods vary by category of information and applicable legal requirements.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate our website and to understand how it is used.

• Essential cookies are required for core functions such as the shopping cart, checkout, and account login.
• Analytics cookies help us understand site performance and visitor behavior in aggregate.
• Advertising cookies support audience-building and measurement, including the Meta Pixel.

You can opt out of the sharing of personal information for analytics and advertising purposes through our Your Privacy Choices page. We do not currently respond to “Do Not Track” browser signals, as no consistent industry standard has been adopted.

If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat this as a request to opt out of any sharing of personal information for the device and browser you are using. For additional details, see our Your Privacy Choices page.

7. Your Privacy Rights

Depending on where you reside, you may have rights regarding your personal information under state privacy laws, including the laws of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Jersey, New Hampshire, Minnesota, Maryland, Rhode Island, Tennessee, and others.

These rights may include:

• The right to know what personal information we have collected about you and how it has been used and shared;
• The right to access a copy of the personal information we hold about you;
• The right to correct inaccurate personal information;
• The right to delete the personal information we hold about you, subject to certain exceptions;
• The right to opt out of the sale or sharing of personal information for cross-context behavioral advertising;
• The right to limit the use of sensitive personal information (we do not collect sensitive personal information, so this right does not apply in practice);
• The right to non-discrimination for exercising any of these rights;
• The right to data portability in a structured, commonly used format.

How to exercise your rights. You may submit a verifiable request through our contact form. To verify your identity, we will typically ask for your name, the email address associated with your account or order, and your order number where applicable. We respond to verifiable requests within forty-five days, with one possible forty-five-day extension if reasonably necessary.

Authorized agents. You may designate an authorized agent to make a request on your behalf. We require signed written authorization from you and may also require verification of the agent’s identity.

Opt out of sale or sharing. You may opt out at any time through the Your Privacy Choices page or by enabling the Global Privacy Control signal in your browser.

8. Children

Our website and products are intended for adults. We do not direct our services to children under 13 and do not knowingly collect personal information from them. RITUANA matcha contains caffeine and is intended for purchase only by individuals 18 years of age or older.

9. Geographic Scope

This website and our products are intended for residents of the United States. We do not solicit business outside the United States and do not currently ship internationally. If you access our website from outside the United States, you do so on your own initiative.

10. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of the page reflects the most recent revision. Your continued use of our website after any update constitutes acceptance of the revised policy.

12. Contact Us

To exercise your privacy rights, ask questions about this policy, or report a concern, please reach us through our contact form. We aim to respond to all inquiries promptly.